Including the right keywords in the right places can help improve your visibility to recruiters and hiring managers. Including these job search keywords to areas like headlines, bios, about me sections, and of course your resume, are an important part of the job search process.


To improve your personal SEO and become more discoverable to potential new employers, use these job search keywords.

Your Name: While this might seem like a no brainer, you have to realize you will be Googled by potential employers so it’s best to use a your professional name. This name should be uniform across all documents, profiles and emails.

Location: Including the city and state will help hiring managers when they are conducting searches. Your city and/or state keywords can cause your profile to be included in search  results.

Degree: Include any relevant school information into your profiles and resume.

Job Titles: These are very helpful when conducting candidate searches. Whether found by previous job titles or a position you would like to possess, employers will discover you with these keywords included.

Language: Adding various languages that you speak or the fact that your bilingual will help  recruiters who are searching for those skills discover you and your talents.

Employer Names: The only time you shouldn’t include previous or current employers is when you’re conducting a confidential search. If you’ve worked at well-known companies, that always looks good to recruiters.

Industry: Including your current industry as well as your target industry will help you become more visible in search results.

Volunteering: Including any experiences where you’ve volunteered not only shows skills gained but it gives you more depth.

Skills and Experience: This is a great area to add targeted, specific keywords. Look at job postings for positions your interested in and pull out valuable skills keywords that you could include.

Licenses: Include any relevant licenses that might increase your chances of landing the job you are interested in. Also include dates and which organization provided the licensing.

Job Specific tools and techniques: If you’re targeting a certain field or industry, these are great keywords to include. They might not be as helpful for a general search but include them for a better chance at being discovered for a certain field.

Awards: Include any notable awards.

Certifications: Including any certifications that are relevant to you work experience is a great way to become discoverable when it comes to those certain searches.

Clients: If you’ve worked with a major client include those names. It looks good when you have big name companies on your resume. Just be aware, that some clients have confidentiality.

Publications and Patents: Include any relevant publications or patents that you’ve created. Include where you can find the publication, the patent number, and any relevant keywords related to the patent.

Adding the appropriate keywords to areas like your cover letter, resume, profiles and website can really help during the job search. If you’re looking for a new job or want to be discoverable to potential employers, revamp your personal SEO to include these job search keywords.